TIME TO SHINE
The partnership between the DFB and our brands mandana and Nevermined is based on shared values and vision. A vision of a society where women can pursue their passion and express their talent without being questioned for it. Together, we wish to promote the issues of diversity, equality and women’s empowerment and break down prejudices. Because excellent football and an elegant appearance are not mutually exclusive.
ON A MISSION FOR BRILLIANCE
mandana and Nevermined are 100% behind the DFB German women’s football team and wish them all the very best of luck for the tournament in Australia and New Zealand from 20 July to 20 August 2023.
As a sign of our support, each player in the German national team was presented with a bracelet, intended to serve as a good luck charm and a symbol of shared values: diversity, fairness, sustainability and women’s empowerment .
IT’S TIME TO SHINE
‘Time To Shine’ draws on powerful images and a clear message to communicate the values and goals of the German women’s national team. The video shows what unites all the players: Team spirit. Strength. Ambition. Passion. On the field …
…and off. The transition from shining on the pitch to sparkling off it symbolises versatility and success and gives a strong message that sports and sophistication are not mutually exclusive. The sustainable jewellery by mandana highlights the women’s natural sparkle and style and complements the image of beauty and strength.
The slogan ‘Now it’s your time to shine’ inspires you to realise your potential and shine in all areas of life. The campaign represents women’s empowerment, determination, diversity, respect and fairness and aims to inspire women in particular to make their dreams come true and reach their full potential. ‘Time To Shine’ represents women’s empowerment, determination, diversity, respect and fairness and aims to inspire women in particular to make their dreams come true and reach their full potential.
‘Time To Shine’ draws on powerful images and a clear message to communicate the values and goals of the German women’s national team. The video shows what unites all the players: Team spirit. Strength. Ambition. Passion. On the field …
… and off. The transition from shining on the pitch to sparkling off it symbolises versatility and success and gives a strong message that sports and sophistication are not mutually exclusive. The sustainable jewellery by mandana highlights the women’s natural sparkle and style and complements the image of beauty and strength.
The slogan ‘Now it’s your time to shine’ inspires you to realise your potential and shine in all areas of life. The campaign represents women’s empowerment, determination, diversity, respect and fairness and aims to inspire women in particular to make their dreams come true and reach their full potential. ‘Time To Shine’ represents women’s empowerment, determination, diversity, respect and fairness and aims to inspire women in particular to make their dreams come true and reach their full potential.
NOW IS YOUR TIME TO SHINE
'We are very pleased about the new partnership between the DFB and Nevermined Diamonds,' says Dr. Holger Blask, Managing Director of DFB GmbH & Co.KG. 'Nevermined Diamonds produces diamonds of exceptional quality, while also placing a strong focus on sustainability as well as fair production conditions, thus matching the values that the women's national team also demonstrates on the pitch.'
‘My wish was to create something long-lasting with staying power that has a material and – like football – an emotional value, too, reflecting the important values of our time. Together with the women's national team, we want to strengthen these shared values.’
CONSCIOUS LUXURY IN EVERY FACET
With mandana, we produce next generation jewellery. Our jewellery is made exclusively from lab-grown diamonds and recycled 750 gold (18 carat). By using recycled gold, we help reduce the demand for new gold and take responsibility for the jewellery industry’s environmental footprint.
To produce sustainable jewellery, we work with certified producers of lab-grown diamonds. Under the umbrella of our sister brand Nevermined, we also grow our next generation diamonds of the highest quality, which are produced transparently, locally and sustainably. We use renewable energy to ensure the environmental and social sustainability of our jewellery and use fairly produced, ethically sourced diamonds. We think and act in a sustainable way across the board – environmentally, economically and socially.
FOR LUXURY THAT DOESN’T COST THE EARTH
We firmly believe that luxury and sustainability can and must go hand in hand. Our jewellery gains value through its exclusivity and through its contribution to a sustainable future. That is our definition of conscious luxury.
Join us soon as we share our vision with the world and follow us on social media now so you don’t miss an update.
NEXT GENERATION DIAMONDS.
NEXT GENERATION JEWELLERY.
NEXT GENERATION CUSTOMERS.
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PRESS
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PRESS RELEASE
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